Title Sequence
Ai Installation
Worldbuilding
Worldbuilding
Moving Poster
Moving Poster
Brand
HeartRust
CirculAItion
Bright Side
Binaia
Chronicle
Us By Night
Sep Apparel
Title Sequence
Ai Installation
Worldbuilding
Worldbuilding
Moving Poster
Moving Poster
Brand
HeartRust
CirculAItion
Bright Side
Binaia
Chronicle
Us By Night
Sep Apparel
Commissioned by Luca School of Arts
School Project2025
Born from the collaboration between Me and Thijs Hamers, FORME is playful, bold, and unapologetically personal. Its mission is to transform homeware by giving people the power to design their own ceramic objects. merging parametric design, branding, and 3D-printing into a seamless experience.
Shape your vase with simple parameters
STRATEGY
We framed FORME as a brand that challenges mass production by putting co-creation at its core. The dual meaning of its name “form“ and “for me” became the foundation for a playful yet confident identity. Every layer, from the bold colors to the inviting tone of voice, is designed to celebrate individuality and make the design process itself part of the story.
We framed FORME as a brand that challenges mass production by putting co-creation at its core. The dual meaning of its name “form“ and “for me” became the foundation for a playful yet confident identity. Every layer, from the bold colors to the inviting tone of voice, is designed to celebrate individuality and make the design process itself part of the story.
DESIGN
The identity is fluid, expressive, and scalable. A vibrant color palette, modern typography, and dynamic compositions reflect both digital precision and human creativity. Through 3D and motion design, the invisible becomes visible, with vases growing from a simple shape into tangible objects. Like the tool itself, the design system is never static.