Projects
Branding
Title Sequence
Ai Installation
Worldbuilding
Worldbuilding
Moving Poster
Moving Poster
Brand

Forme
HeartRust
CirculAItion
Bright Side
Binaia
Chronicle
Us By Night
Sep Apparel

Experiments
Motion Design
 All






























Info 
Seppe.lestienne@gmail.com
+32 468 29 75 10
@sep_png

Linkedin
Instagram
Contact

Bright Side

Commissioned by Luca School of Arts
 Branding

School Project2025

DE BROODTROOSTER is one episode in a comedic social media series about Dons, a naïve penguin whose comforting inventions always go wrong. In this chapter, he unveils the “Broodtrooster 3000,” a toaster-turned-cuddle machine. What begins as a grand presentation quickly descends into awkward chaos. The mix of humor, parody, and slapstick builds on a larger world full of failed but well-meaning ideas.


(turn on audio)

BRIEFING
The assignment was to explore the concept of comfort (Troost) and create a project that reflects it in a meaningful way. I wanted to approach the theme from a different angle, avoiding anything somber or overly serious. My idea was to use humor and playfulness to explore what it means to comfort others, creating a project that is engaging, lighthearted, and entertaining. The goal was to design a world where comfort is exaggerated and whimsical, offering both laughter and empathy to the audience.



STORY
This approach led to the creation of Dons, a naïve and overly enthusiastic penguin who aspires to be the world’s greatest comforter (Trooster). In the series, his attempts to bring solace, through inventions like the “Broodtrooster 3000” that always go hilariously wrong. Each episode captures the chaos, awkwardness, and unexpected outcomes of his efforts, turning failure into comedy. The series uses humor as a form of comfort itself, creating a playful narrative that celebrates well-meaning intentions, even when they go spectacularly off track.